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27.04.2018

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technology

Future of Hardware and Technology Is “Softwear”

An intimate presentation at Milan Design Week seeks to promote the idea of home technology as something seamless—and human.

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Li, how did you come up with this idea of “softwear”?

Lidewij Edelkoort: It was just a word-play on “software.” I wanted to show how we would live together in the future with new technologies. And now, twenty years later, this is—

The 2.0 version.

Edelkoort: Yeah, this is a revision of what we did, because we’re now living in this “softwear” period. I’ve positioned this as a new retail, where you have the objects, the house, the food, everything related to this new life. Because these objects are designed to be cuddly—they’re round, using textiles—together we decided, with Ivy, to make it a very intimate, human show.

How did you two connect to do this project?

Lidewij Edelkoort: It was just a word-play on “software.” I wanted to show how we would live together in the future with new technologies. And now, twenty years later, this is—

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